Why Ethiopia Should Be Your Next Travel Destination

From Ancient Civilizations to Living Cultures

When most people think of Africa, they imagine safaris or coastal getaways—but Ethiopia offers something completely different. As the only African nation that was never colonized, Ethiopia has preserved a rich and distinct identity. This is the land where time-honored traditions meet landscapes that seem out of this world.

Imagine standing in front of the 900-year-old rock-hewn churches of Lalibela, carved straight from stone by hand. Or trekking through the Simien Mountains, home to gelada monkeys and dramatic cliffs. Or walking through the narrow alleys of Harar, the fourth holiest city in Islam, where locals still feed hyenas by hand as part of a centuries-old tradition.

But Ethiopia isn’t just about its past. Its vibrant music, flavorful cuisine, colorful festivals like Timket and Ashenda, and some of the warmest hospitality on the continent make it a destination that stays with you long after you return home.

If you’re looking for an adventure off the beaten path, full of authenticity, Ethiopia is calling.